If you only fix two things on your website, make them clarity and speed. This short checklist will help small businesses in Gauteng and the Vaal Triangle tighten both.
1. Clarity: Say What You Do
When someone lands on your site, they should know in 3 seconds what you offer and who it’s for. Keep your headline simple and your call-to-action obvious.
Example: “Plumbing Services in Vanderbijlpark — Fast, Affordable, Reliable.”
2. Speed: Make it Load in 2 Seconds
A slow website loses visitors before they even see your content. Use compressed images, limit heavy scripts, and test your site on mobile data.
Tip: free tools like PageSpeed Insights will show you what to fix.
Quick Checklist
- ✅ Clear headline and value statement
- ✅ One main call-to-action (call, email, WhatsApp)
- ✅ Compressed images
- ✅ Mobile-friendly layout
Focus on these basics and you’ll already be ahead of most small-business sites in South Africa.