1) Sharpen your headline
Say what you do, for whom, and the value. Avoid fluff. Use your customer’s words.
Template: We do [service] for [audience] so you get [outcome].
2) Show instant proof
Add a tight strip of trust: client logos, star ratings, or one short testimonial with a name and photo.
- Logo row (4–6 max)
- “Rated 4.9 ★ (127 reviews)”
- 1–2 line testimonial + face
3) One strong CTA
Give visitors one next action (e.g., Request a Quote). Duplicate that CTA in the nav on mobile.
Secondary links belong below the fold or in the footer.
4) Speed up the hero image
- Use WebP, ~1600–1920px wide, lazy-load subsequent images.
- Set explicit
width/heightto avoid layout shift. - Avoid heavy sliders; a single clean photo is often best.
5) Simplify the nav
Keep top-level items to 5–7. On phones, show the current page and a hamburger; hide less important links.
<nav>
<a href="/" class="current">Home</a>
<button class="hamburger" aria-controls="navDemo" aria-expanded="false">☰</button>
</nav>Before / After checklist
- ✅ Clear headline & subheading
- ✅ Trust strip (logos/testimonial/rating)
- ✅ One main CTA (desktop & mobile)
- ✅ Optimized hero (WebP + explicit size)
- ✅ Simple nav (5–7 items)